Why Every Sales Dashboard Should Focus on Sales Velocity
In short, it unlocks actual sales insights.
Building the perfect sales dashboard is tough.
Sales dashboards and reports are essential tools for B2B sales leaders. Developing a dashboard is easier than ever, but refining it to meet the needs of sales leaders can be challenging. It requires a deep understanding of sales priorities and thoughtful design.
Above all, a great sales dashboard requires the right metrics.
The Dilemma of Vanity Metrics
Vanity metrics provide instant gratification. But here’s the catch: they lack substance.
Tracking metrics like “number of opportunities” or “new leads” can inflate our egos, but they don’t do much else. To deliver tangible value to sales teams, Sales Analysts should focus on the metrics that truly matter — actionable metrics.
And one actionable metric stands out above all others… Sales Velocity.
Unraveling Sales Velocity
Sales Velocity is the all-encompassing metric that captures the daily sales productivity of your team.
It combines several crucial elements to paint a clear picture of a team’s sales performance:
